The Blog

Does the correct pricing structure increase revenue? OBVIOUSLY Increased pricing not only increases revenue but it also increases margin as well making more profit for the company.

Will you aspire to have a business that creates value for society? Or a business that creates value for the shareholders? Why Why can’t they do both? Let’s be clear when someone starts a business that creates jobs that is great for society. When someone sells...

How should I spend my money for business? Don’t spend money on anything that does not get the company off the ground. You spend money on proof of concept first and then on attracting customers. These are your 2 primary focuses for a startup and should be the only...

What is the ability of a business to identify customers before they make purchases? The ability to determine your “target customer” the person most likely to buy what you are selling is one of the steps in your business plan. Determining who will buy from you allows...

How can social skills enhance entrepreneurs' success? Social Skills do make a difference and will improve your entrepreneurial success. 5 Examples of why social skills help an entrepreneur: When interviewing potential employees. When selling to your clients or...

Why is a business plan referred to as a road map? You start with your current destination (an idea you think can become a business) and then after doing your business plan you have created the actual strategy that will take you to your hopeful destination a profitable...

How many layers of management are the most effective? The less amount of layering the better and I only suggest one layer between top leadership and your frontline workers or the messaging and accountability lose their effectiveness.

How do you determine a company's competitive advantage? START with understanding who your competition is! You build a battle plan based on your opponent's strengths and weaknesses as well your own. 4 Questions to ask in creating an UNSTOPPABLE competitive advantage...

What are the factors that influence competitive advantages? A competitive advantage is a must to make your company known and chosen in the marketplace. You must give your customers a reason to buy from you and not the competition and that is your competitive...

How do I grow my business? 5 BUSINESS SOLUTIONS THAT PRODUCE GROWTH I have learned that there are only a few things that move the needle. Increase your buying audience (more visitors, views, and buyers is needed) so focus on attracting more target customers. Marketing...