The Blog

Franchising and Focus

Why do large franchise owners usually only create franchises of one particular brand? The success of a franchise is its singular focus on doing ONE thing well and thus one brand, one service/product that they have mastered everything from marketing, sales to...

How to Get Paid When You Don’t Have Cash Flow

If my startup company isn't expected to have positive cash flow until after some years, how am I expected to make CEO money? Unless you have some very generous investors willing to underwrite your salary while this business is getting off the ground you cannot expect...

10 Key Ingredients to Succeed in Business

What are the three most important ingredients that make a great business and why? 10 KEY INGREDIENTS TO SUCCEED IN BUSINESS See opportunities before others Driven towards a goal or achievement Determination in the face of obstacles Decisive People skills Team Builders...

Don’t Pitch Someone Who Cannot Afford to Lose It

How do you convince someone to invest in your business who never invested on anything before? First, don’t pitch someone who cannot afford to lose it. That is my rule #1. For someone, especially someone new to investing in startups, they need to see the potential for...

4 Most Common Cause of Startup Failures

What in your opinion is the commonest cause of failure in business today? 4 MOST COMMON CAUSES OF STARTUP FAILURES Founder falls in love with their idea and does not allow it to be criticized, challenged, or tested. No tested strategy to acquire customers. So little...

Stay Current with Your Customer’s Preferences

Why is it important to identify changes in customer preferences? If you do not identify and stay current with what your customers want they will find their needs met by another company and no longer buy from you. What your clients are requesting will also give you key...

How to Choose a Brand Name

How do I get an idea for a brand name? How to Choose a Brand Name When you here the name do you quickly associate it with what you are selling? Examples: Liquid Plumber, Sleep Aid, Post It, My Pillow, etc. Are there other companies using this name? Can you get the...

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