The Blog

Investing in stocks vs creating a startup business, what to choose as a business student? Considering utilities in learning, development of skill, money, potential gains/time needed. Unsure of what’s more stimulating, might be equal on joy. As a student, I doubt you...

Why is branding necessary? Branding allows you to own a little space in the mind of your customers. When they think of this (tagline, quality, product/service) they associate it immediately with your company. It is a no-lose strategy developing and promoting a...

What is the difference between a brand promise and a mission statement? A mission statement is why your business exists in the first place and a branding statement is the one thing you want your customers to think about when they think of your company or products....

What if you want to rebrand your business in the future? Rebranding is the process of changing the corporate image of an organization. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind...

What is Apple’s long-term business plan? I can tell you what every Fortune 500 Business plan is Continue to grow market share Continue to expand profit margins Continue to promote and build their brand globally Continue to grow company value Continue to expand into...

What are the characteristics of a performance-driven team? 5 Qualities of any Great/Productive Team High Energy because they are Highly Motivated Clear Vision of Goal or Expectations Highly Talented Great Culture Competent and Motivating...

So I am contemplating either starting a new coaching business (follow passion) or continue with the corporate 9 to 5 life.If you were me what approach would you take considering the given market situation? It is me who is positive about both options. I would do BOTH...

What do large companies like Apple and Microsoft do with all the profit they acquire? They pay shareholders a dividend on their investment, put money in R and D (research and development), acquire companies that are a strategic fit, expand into new areas and offerings...

Which are the best ways to learn to be a successful entrepreneur, and why is that? You have to start a business and learn from experience. Successful entrepreneurs tend to have some qualities that do help them succeed but even if you fail and you continue to start...

What if your partner in business is asking for commissions? First, did you spell out how you would both be paid in your partnership agreement? If that person is well outperforming you in regards to sales or income generation that would be a reasonable...