The Blog
Why do You Need to Know About Your Competition?
Why is competition an important factor that has to be studied before putting up a business? There are two things you most need to study before launching your business and that is who will be customers (target customer) and your competition. Why do you need to know...
4 Ways a Company With No Profits Has Value
Why would a company with negative earnings be worth anything? 4 WAYS A COMPANY WITH NO PROFITS HAS VALUE They may have a large customer base. They may have significant physical assets (buildings, machinery, vehicles. office equipment, etc.) Their stock may have value....
Marketing Strategy vs. Marketing Management
What’s the difference between marketing strategy and marketing management? At the end of the day in most companies they probably are still done by the same person or department but for the sake of accuracy management tracks results and oversees the campaigns and...
Creating New Sources of Differentiation
How do financial institutions create new sources of differentiation? How do you further accelerate the transformation? You differentiate as a company by constantly thinking about how can you have a significant competitive advantage over your competition. How can you...
Famous Business Mistakes
What were some famous flaws of CEOs and leaders? Time Warner buying AOL. Coke launching New Coke. Blockbuster not seeing Netflix and Redbox as a threat to their survival. Sears, Toys R Us and JCPenny getting to the online store scene too late. And finally, Yahoo...
Yes, Trump Helped the Economy
Has Trump actually helped the economy in any way? Pre Corona lets give a little credit where credit is due. The stock market when President Obama left office was 18k (and the slowest economic recovery in history) and under Trump in 3 years 28k. Take a peek at your...
Sales vs. Entrepreneurship
What is the difference between sales and entrepreneurship? Sales is selling a product or service for a commission in most cases and generally, you are an employee. Entrepreneurship is launching and owning a business. One is being told what to do and one is telling...
The Most Value Customers for Banks
Who are the most valuable customers for banks? Businesses, the larger the better, have the greatest potential to be the most profitable with commercial loans( property. operations, growth opportunities, lines of credit) and credit card processing (merchant services)...
Taking Your Business Idea a Little Further
What are the best ways to generate good business ideas? TAKING YOUR BUSINESS IDEA A LITTLE FURTHER Think further on it. Put it under the microscope. Compare it to your competition - how does it stack up? Allow others to collaborate with you on your idea.
Expanding Capabilities Through Purchasing Existing Businesses
Has anyone achieved a significant return on investment when purchasing an already built online business? Amazon bought Zappos Walmart bought Bonobos eBay bought Paypal Each of these was not so much for huge profit but a strategic purchase that expanded their footprint...
How Gift Cards Earn Companies Money
How do gift card companies earn money? They are basically getting prepaid for a service and product that someone may never use. They are very profitable.
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