The Blog
Entrepreneur as a Head Coach
Why should an entrepreneur focus on all aspects of business activities? The entrepreneur is the head coach in that they put together or at least sign off on the plan for the game. A good entrepreneur should have a team of great assistants who help implement and...
Tracking Sales and Ad Expenses
How can I track my sales and ad expenses in my business? We use spreadsheets where we track ad spend and results, week to week. The secret is to make sure you can actually track what ads are doing what. Advertising that is not tracked is advertising money...
A Profitable Franchise is One You Can Afford and Fits Your Area
Is a franchise business profitable? Many franchises are very profitable you just need to find the one that you can afford and fits your area well (not filled with competition). To sell a franchise they must disclose how profitable franchisees are so this gives you a...
Why a Competitive Advantage and How to Choose It
What are the advantages of a competitive advantage? WHY A COMPETITIVE ADVANTAGE AND HOW TO CHOOSE IT Without a competitive advantage, assuming you have competition, you have not given your customers a reason to buy from you over your competition. How to choose your...
How Much Profit Should You Make?
How much profit should I make on a product? As much as your competition and the marketplace will allow. It seems that these 2 have a strange way of keeping pricing in line. If somehow you have a blue ocean business where you have no competition and the marketplace is...
The Importance of Identifying and Understanding Customers
Why is it important to identify and understand customers? You cannot meet the needs of a customer you do not understand and if you do not meet the needs of your customers it is hard to stay in business. It is always smart to identify who your target customer is (the...
Unincorporated Partnerships – Not So Legal…
Why might a successful partnership choose not to incorporate? In the United States unless this is a cash-only not so legal business which would be the only reason not to incorporate. As a general rule, a business receives protection as a corporation in that the owners...
Starting a “Fake” Business
Does setting up a fake business cost money? I'm planning to set up my fake corporation, well somehow, I would like to make it idle, and eventually turning it out into a profitable business when the time comes. Start the corporation when you are serious if not you are...
Moving from a Fixed Mindset to a Growth Mindset
How do you grow from a fixed mindset into a growth mindset? Most people tend to have a very limited mindset or at the very least the mindset they saw in their parents. This mindset can be conservative, averse to risk, happy with just enough to a poverty mindset not...
When It Is a Good Idea to Name Your Business After Yourself
When is it a good idea to name your business after yourself? When you plan on being the face and personality of the company (front person in ads, etc.)
The Most Profitable Market
What is the most profitable market that helps people? Health Care. When is the last time you saw a hospital go out of business?
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