The Blog

How can I connect with small businesses who need marketing help? Find businesses that are locally owned or who you can pitch to the decision-maker without having to jump through hoops. Create a short email/ phone/ digital pitch that creates pain for the business...

How do you split profits in a small business partnership? How you will split profit NEEDED to be decided before you became and or formalized your partnership reflected in your partnership agreement. As a general rule if it is 2 people in the partnership it is 50/50...

I decided to register as a business since I sell art. Is it better to learn and sell different types like wood burning or stick to one thing and become really good at that one thing? If there is a big enough demand in your niche (art) then stay with that as it is...

What are the benefits of raising equity? Equity is capital/cash so it is a critical component of launching and or scaling a business. Think of capital the same way you think of oxygen - it is required for a business to live.

How can I build a strong personal brand? 5 MUSTS IN BUILDING A STRONG PERSONAL BRAND Authenticity is critical. It needs to be who you are not who you wish you were. Earned- Why do you deserve to be a brand? What is your credibility in this space? If you don’t have it...

How do you get buy-in from your team on an idea when you aren't a manager? Great ideas can come from anyone and every great leader knows that. It is often how you present your idea that makes your audience want to listen to it. I have learned to plant an idea like a...

What are examples of brand equity? Brand equity according to Investopedia refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. BRAND EQUITY IS THE GOAL FOR EVERY COMPANY When a company has...

What the role of an entrepreneur in a startup? The entrepreneur is the IGNITION SWITCH of a startup. The entrepreneur is the one who becomes hooked on an idea they believe can become profitable because it solves a problem, meets a need, or satisfies a desire. From...

Is an independent delivery driver job considered a small business? I would say yes as the SBA defined a small business as any business with under 500 employees.

What are revenue streams in a business model canvas? A business can create countless revenue streams 7 Common Business Revenue Opportunities There is service work Product profit Rent space or equipment Lease out talent/ expertise or consulting Own additional companies...