The Blog

What is a good profit margin for a small business? Depends on what you are selling and how many. If you are selling very high ticket items and very few of them the margin needs to be high but if you're selling a lower ticket item the margin is smaller so you need to...

What are the best online resources to further my learning/ways to improve in marketing and business? I would start listening to business podcasts as my podcast the 10 Minute Entrepreneur has been voted as one of the top 10 Business Podcasts to listen to. I also give...

Is it cheaper to keep an employee or hire a new one? In general, keeping an employee you can improve is cheaper but if they cannot be improved to a point where they are valuable in the role you are paying them for let them go and hire someone new.

How does a business start a partnership, and what are the benefits? The business start with a partnership because 2 people are better than one and can get so much more done and usually the partners have differing strengths and roles they play in the company. 5 REASONS...

How do you brand yourself when you do many different things? Branding generally focuses on the one thing you do better than anything else. It is very hard and uncommon to brand multiple things. I would focus on the one thing you can offer/promise that if you could...

How many small businesses can you own? As many as you can but it is more important to own one highly profitable business than many that are not profitable. We only know Bill Gates's name because of the ONE very successful company he started (Microsoft) not the 100...

Is investing in real estate assets better than 401k? 401k would be my first pillar as it grows tax-deferred and also comes off your income which gives you another tax advantage.

How do you choose a name for your company? HOW TO CHOOSE THE PERFECT COMPANY NAME Does the name allow for growth? An example of a bad name is using a small geographical area (Afton Plumbing) or a name that makes you look like a small operation (Dave’s Moving and...

What company slogans or brand names do people say in everyday life? These 4 have become synonymous with a product category by their name alone: Kleenex, Bandaid, Gatorade, Vaseline, Tylenol, and Nyquil.

How many hours or days does it take to be an expert? Malcolm Gladwell in his book outliers shared the 10,000 hours theory that when you have put/ practiced/ studies 10,000 hours on one thing you become world-class at this given endeavor. I have also heard if you have...