The Blog

Customer Acquisition Cost and Company Valuation

How does customer acquisition cost (CAC) affect the company valuation? It is all math as the valuation will be based on numerous items from revenue/ profit and lifetime value of customers to your brand value but let's focus on CAC. If you pay $1 for a Customer who...

How to Make a Profit

How does a business make a profit? Profit is when your income exceeds your expenses in business and this normally happens when you sell something your customer wants and is willing to pay a price that has an attractive profit margin.

3 Ways to Start a Business with Little Money

How can I start a successful business with little money? 3 WAYS TO START A BUSINESS WITH LITTLE MONEY Think lean and put your money in proof of concept. Don’t gamble good money until you have a proven idea. Begin making sales prior to even starting and use this...

Vet Each of Your Ideas

What do you do when you have too many business ideas? Vet your ideas until you come up with the most profitable and also doable one then focus and execute on that one.

Developing a Marketing Strategy

How do you develop a marketing strategy template? Marketing Template What one promise can you deliver on that would make your target customer want to do business with your company? Build your advertising campaign around that singular promise.

What Makes a Product or Idea Innovative?

What are the two most important aspects for an idea or a product to be considered as innovation? Innovation is an improved change in something. So any dramatic improvement you can make in how something performs or new functions it can provide is a great innovative...

The Persuasiveness of a Good Slogan

Is a slogan a persuasive technique? It can be persuasive as Nike had “Just Do It” which was a very well known slogan. A slogan helps support your brand position. It is a short catchy phrase that normally reminds people of what is unique about your company/product or...

Business with High Customer Lifetime Value

What businesses have high customer lifetime value? Cars sales have been very good lifetime value customers as I personally have purchased more than 15 work vehicles from one salesperson/ dealer in my area and 7 from another both totalling well over a 1/4 million...

How to Handle Rude and Abusive Customers

Have you ever seen a rude or entitled customer get put in their place? You're not going to fix someone being rude but it does not mean you have to take their verbal abuse either. I have about every couple of years had to tell a customer/client that we no longer want...

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