The Blog
The Goal is the Keep the Customer
If a company receives a complaint from its customer saying some product they ordered were missing. In this situation what could be the appropriate ways to deal with the problem? Send the parts that were missing and assume they are telling the truth or send a new...
Pictures in a Business Plan
Can a business plan have pictures? Pictures may help represent logos you like and or storefronts that you think would work. Having pictures of ideas and examples of items you may want to copy (not intellectual property of course just ideas) could be helpful.
Negotiating Equity in a Startup
How do I negotiate equity working at a startup? As the founder, your goal is to keep as much equity as possible and always staying in the majority so you cannot get removed. Give enough equity to make someone's investment worth their risk but not enough to make them...
Starting as an Entrepreneur
How do entrepreneurs start out? Develop the qualities of great entrepreneurs while you're on the lookout for a great idea. I am the author of World’s Greatest Business Plan and I have a bonus chapter called Be A Great Entrepreneur the qualities you need. It is free on...
Targeting the Right Customers
How do you target the right customers for your business? A target custom is a person most likely to buy from you so you need to think like an FBI profiler. What age will they be? teens, millennials, middle-aged, or seniors? Men/ Women or both? Black/ white, Hispanic,...
The Definition of a Business Day
How long is 2 business days? In the USA is Monday through Friday so 2 consecutive days during the week.
The Best Business Startup Advice
What is your best business startup advice concerning family, investors, and partners? Involve family as little as possible in regards to staffing. Don’t take investment money you are not confident you can pay back and partners are forever so be careful who you bring...
Give as Little as Possible to Investors
How much stake should I give to investors? As little as possible and never enough to lose control of the company. Let us not forget the tale of Steve Jobs being fired from the company he started.
Fast Moving Businesses
Today, what types of business is fast moving? The business that runs fast is the one that has a tremendous demand for what you are selling and you have a system in place to provide it with speed. So during the pandemic grocery delivery was good business as well as...
Create Reasonable Expectations for Your Customers
What type of business or service struggles the most because of its customers? You don’t want to start a business where the customers you serve are near impossible to make happy as I have had this with a house cleaning and window cleaning companies I owned in a very...
How to Make Your Facebook Ads Worth Your Money
How do you best define the marketing goal for your Facebook ad? HOW TO MAKE YOUR FACEBOOK ADS WORTH YOUR MONEY Why are you running the ad and what is the outcome you wish to have happened? In most cases, you want to spend money with the goal of attracting enough...
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