The Blog

What is customer lifetime value, and why is it important? Customer Lifetime Value and why it is the Holy Grail in Business? What a customer has the potential to spend with your company over their lifetime is a critical piece of information when deciding what type of...

What is the ideal marketing budget for a startup company and a large company? I try to budget 5% of all profit at a minimum to marketing. In a startup, you would use more to get a quick response and create brand awareness. I tell small business owners at the very...

What does innovation mean for a small business owner? Innovation is important for any size business as it is the adapting and adjusting needed to keep your offering current with your customers. If your offering is out of date and no longer meets the needs of your...

How do you make your marketing more inclusive? The key to great marketing is not being inclusive it is the opposite in that you want to market to a select audience which is your target audience, those most likely to buy what you are offering.

How do you prioritize marketing? Failure to market will put you out of business faster than anything you can do. If you do not attract and sell to your target customer which is marketing you will have no revenue to stay in business.

What are best ways of digital marketing? The only difference between digital marketing and traditional marketing is the vehicle being used. In digital, you are using online ads as opposed to radio, TV, etc. The formula however is still the same in how you market to...

How do I find a customer and sell a service? HOW TO ATTRACT AND SELL YOUR SERVICE The first thing you do is identify who is most likely to need and use your service. The answer to this is your TARGET CUSTOMER. Second, you then develop a marketing message that you...

Why marketing is a premier component of business? Marketing is the attracting, acquiring, and selling part of the business system so it could be argued it is the most important component of the business. Businesses go out of business for one reason 99% of the time....

What is the difference between marketing and promotion? Promotion is one of the strategies within marketing. Marketing is your overall attempt to create, sell, and service what you are selling.

How do you put a business plan together in an hour quickly and for free? An hour is a bit tough and I would tell you if you have only an hour to put in the planning your business may suffer. Would you put one hour into designing your dream house or putting together a...