The Blog
Handling Inactive Business Partners
What should I do with my business partner? She hasn't been active on the business for 3 months. She needs to be removed as they no longer have value and clearly no longer have interest in the business. This why I encourage people to put in your partnership agreement...
The Goals of a Business Plan
What is the difference between a three-tier business plan and a single business plan? A business plan has a few goals to accomplish. Convince you and your potential investors, through data that the idea you have is not only doable, affordable, sustainable with a...
The Essentials of a Well-written Business Plan
What are the essentials of good business writing? Are you talking about a business plan? If so good writing provides the needed due diligence to convince you and your investors that you not only have a great idea you have the plan to execute it.
The 5 Elements of a Great Brand Identity
What are the elements of a brand identity? The 5 Elements of a Great Brand Identity FYI- Brand identities the visual component of your brand. What a customer can see. Logo Color Scheme Font for your name Tagline Graphics consistently used in association with your...
How to Know Your Marketing Plan is Working
How do you know if your marketing plan is effective? How to Know Your Marketing Plan is Working Increase in traffic (website, foot traffic estimate requests, calls. etc.) Increase in sales
Create an Executive Summary
Where can I find a sample business plan executive summary? Let me give you a free business plan book that contains an executive summary which is only one part of the business plan. Sean Castrina | Author, Speaker, Entrepreneur
How to Choose a Brand Name
How can I find a suitable name for my startup project/brand? A name BECOMES A BRAND does not start as a brand. At some early on Coke was just a drink and McDonald's was just a burger joint it has been the cumulative effort of promoting the brand for the last 50 or...
Creating an Online Business Plan
How do I prepare an online business plan? What are some examples? I am the author of the World's Greatest Business Plan as well as a bestselling author of multiple business books. I am giving away my online digital version of the World's Greatest Business Plan at...
Creativity vs. Entrepreneurship
How can you compare creativity and entrepreneurship? An entrepreneur has the goal of creating a profitable enterprise where someone who is creative may just be creative with no end goal.
When School is NOT Necessary
Do you think school is a necessity if your passion is outside traditional means? WHEN SCHOOL IS NOT NECESSARY You have a business idea and timing and this means speed to market is critical. You are consumed by this idea (for more than a month) and it is all you think...
4 Questions to ask to create an Effective Competetive Advantage
What are the elements of a competitive advantage? 4 Questions to ask to create an Effective Competetive Advantage What do you offer that your competition does not? What do you do better or faster than your competition? How is your pricing (what do you give for equal...
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