The Blog

Handling Inactive Business Partners

What should I do with my business partner? She hasn't been active on the business for 3 months. She needs to be removed as they no longer have value and clearly no longer have interest in the business. This why I encourage people to put in your partnership agreement...

The Goals of a Business Plan

What is the difference between a three-tier business plan and a single business plan? A business plan has a few goals to accomplish. Convince you and your potential investors, through data that the idea you have is not only doable, affordable, sustainable with a...

The Essentials of a Well-written Business Plan

What are the essentials of good business writing? Are you talking about a business plan? If so good writing provides the needed due diligence to convince you and your investors that you not only have a great idea you have the plan to execute it.

The 5 Elements of a Great Brand Identity

What are the elements of a brand identity? The 5 Elements of a Great Brand Identity FYI- Brand identities the visual component of your brand. What a customer can see. Logo Color Scheme Font for your name Tagline Graphics consistently used in association with your...

Create an Executive Summary

Where can I find a sample business plan executive summary? Let me give you a free business plan book that contains an executive summary which is only one part of the business plan. Sean Castrina | Author, Speaker, Entrepreneur

How to Choose a Brand Name

How can I find a suitable name for my startup project/brand? A name BECOMES A BRAND does not start as a brand. At some early on Coke was just a drink and McDonald's was just a burger joint it has been the cumulative effort of promoting the brand for the last 50 or...

Creating an Online Business Plan

How do I prepare an online business plan? What are some examples? I am the author of the World's Greatest Business Plan as well as a bestselling author of multiple business books. I am giving away my online digital version of the World's Greatest Business Plan at...

Creativity vs. Entrepreneurship

How can you compare creativity and entrepreneurship? An entrepreneur has the goal of creating a profitable enterprise where someone who is creative may just be creative with no end goal.

When School is NOT Necessary

Do you think school is a necessity if your passion is outside traditional means? WHEN SCHOOL IS NOT NECESSARY You have a business idea and timing and this means speed to market is critical. You are consumed by this idea (for more than a month) and it is all you think...

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