The Blog

What is the best business to venture into as a young graduate? The one you understand and believe you can be profitable providing.

Why do you improve customers' experience? Your goal in business is to create the PERFECT customer experience because if you do not they will find someone who will. Ask this one question every day your in business- How can we better serve our customers?

How can a business identify and measure the loyalty of its customers? 2 WAYS TO MEASURE CUSTOMER LOYALTY What percentage of your sales are repeat customers? What percentage of your sales of referrals? These 2 measurables will reflect a happy customer who uses your...

What are some terms you can give to a person you are buying a business from? PROTECTING YOURSELF IN A SALE OF A COMPANY If you are financing any of the sale and they default you get the entire company back at no cost. Any fees to enforce the sales agreement are paid...

Which is better for starting a business: blue ocean or red ocean strategy? Blue Ocean in most cases because there is the assumption you have a wide-open ocean with no competition where Red Ocean is shark-infested waters with blood from all the attacks. If you can bee...

How is brand power measured? A brand's power is measured in how recognizable it is and how much target customers identify this brand with something they want. Some examples are as follows When you think of a classy watch you think of Rolex. When you think of saving...

If you were advising first time entrepreneurs, what is your best advice on what to avoid and why they should avoid it? Don’t fall so in love with your business idea that you don’t open it up to criticism or testing. What new entrepreneurs tend to do is think their...

As an entrepreneur, how will your customers even know that your solution exists? You create a company that solves a problem and you market your solution. Let me give an example: Tommy John believed they had the solution to more comfortable underwear that would never...

How do I write a clear problem statement for pitching a startup? I need to gain clarity about the problem I wish to solve, and express the pain points for the stakeholders. Need it to apply for an online accelerator program. Thanks! #problem-setting? WHAT IF ……… The...

What is the most important customer service skill? LISTENING without interruption - Trust me on this as I have nearly 30 years of experience with very difficult high-end clients.