The Blog

Should a business focus on profits or focus on the impact it makes on customers' lives? One answers the other. If you have a product or service that improves/ impacts someone's life, and you can market this correctly, the money should be the easy part. People buy for...

What are top customers? HOW TO IDENTIFY YOUR TOP CUSTOMERS They use your company more often than most. They pay per your terms without delay They are easy to deal with. They refer your company to everyone they know.

How do you quickly gather up a team for a startup? You must first determine who you need on the team. There will be some that just help open and close the doors each day filling basic responsibilities and then you will have some that are pillars of your startup...

How did you make your startup lean? 3 SECRETS TO HAVING A LEAN STARTUP Don’t spend any money other than what is needed to launch the company. Don’t spend any money that does not attract a customer. Don’t spend any money that does not grow your company. THINK TENT NOT...

How do I go about getting an angel investor if I have a client base and a good business plan? How To Get an Angel Investor First, begin putting together a list of people, and they can be casual acquaintances, who have the resources to invest. Ask close friends,...

How do you deal with slow paying customers? 2 Ways to Speed Up Slow Paying Customers Give them an incentive to pay faster. (discount, etc.) Change your payment policy to payment at the time of service or purchase.

How do I find out whether I positioned myself too broadly with my brand? You have positioned yourself too broadly if your brand is very generic and does not promote what differentiates you or your company/product from your competition. This also applies to personal...

Why is it not recommended to use personal names when naming a brand? I would disagree with the premise "it is not good to use a personal name", citing these examples: George Foreman Grill, McDonald's, Disney, Tommy John, Smithfield, etc. What is more important than...

Who is an upset customer? SECRET TO SATISFYING UPSET CUSTOMERS You will know upset customers when you meet one. How to handle irate/upset customers. MOST IMPORTANTLY shut up and listen without interruption to their complaint. DO NOT BE DEFENSIVE After listening to...

How do you tell clients you're raising your rates? HOW TO RAISE YOUR PRICES You share openly why you need to raise the price. We have not raised prices in so many years.  Our costs have gone up To maintain the talented staff we have we needed to raise prices. Just...