The Blog

My 5 Best Pieces of Startup Advice

What is the best advice for a startup? My 5 Best Pieces of Startup Advice Vet/ test your idea to make sure the market wants it Test your marketing plan to make sure you can attract your target customer Know your competition (pricing, weaknesses, strengths, etc.) Don’t...

Living Within Your Comfort Zone

Is it bad to live your life entirely within your comfort zone? Greatness is never achieved without pushing yourself past your comfort zone. It requires more than what average people will give. So it is not bad but it will result in a very average life.

Why People Do Dangerous Jobs

What makes a job worthwhile even though you put yourself in a dangerous situation every day to do it? WHY PEOPLE DO DANGEROUS JOBS I would say let us look at people who put themselves in danger every day at their jobs. Most are first responders and military and yes, ...

Offering “Satisfaction Guaranteed”

How do companies offer "satisfaction guaranteed" offers? To offer "satisfaction guaranteed", you must clearly understand what that looks like to your customers and make sure you can fulfill it in a measurable way. Define the time limit from the date of purchase and...

Changing Brand Names

How do I overcome the mistakes of a newly created brand name? If it is new you can rebrand it now. A brand takes 3 years minimum to have a place in your customers' minds. If your current brand choice is not the right fit, change it now. Ask What ONE promise if we...

The Benefits of Satisfied Customers

What is the main benefit of customer satisfaction? NOTHING in business is more valuable than a satisfied customer because they will become RAVING FANS who: Buy more from you Tell others about you. Defend your company

Mastering Customer Service

What makes quality customer service? Create the perfect buying experience from beginning to end. MASTERING CUSTOMER SERVICE Does your product/ service meet the expectations of your customer? Have you made the buying process effortless? Do you provide ongoing...

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