The Blog

What is the most valuable brand? It could be argued that any product with an Apple logo on it would gain the most immediate buyers willing to pay a premium for this product.

Are revenue and Profit growth drivers the same thing? Not at all. You can have all the revenue in the world (money coming in) but if the money going out exceeds this then your profit can be zero. It's revenue minus costs to operate and costs to provide good that will...

Which business has the best customers? The business that provides the best value proposition (what you are offering your customers that they believe is valuable) and the level of customer service/buying experience they encounter. Simply put there is no one business...

What is the major roadblock for a startup in the growth stage? 5 Roadblocks to Startup Growth Begin with too narrow a niche so very little opportunity for growth. The target customer is too hard and too expensive to reach in masses. Fail to have a marketing strategy...

When is a business person justified to ignore a customer? ONLY after every attempt has been made to satisfy a reasonable demand. NOT every customer is right but you should make every attempt to satisfy their request without endless time or cost to provide this. Some...

What do you think a writer's brand is? What the reading audience says their brand is. The author can try to build a brand by writing books in a certain genre that becomes familiar to those who prefer that genre. Most writers try to write a book in an area that they...

How do brands earn your business? They get you to fall in love with their product/service and or company by exceeding your expectations. Once you experience their product/ service or company you are a raving fan. It may start with great marketing to make you aware of...

How much does it cost to find a brandable brand name for a startup? Create your own brand. Every brand you can probably think of was created by just doing business well. They have a great product or service or company for that matter and endlessly promoted it and...

How important is a good service to develop brand loyalty? Your target customer needs to love your company to endorse your brand so yes great service is critical to the success of a brand.

Why do investors trust a new startup company? They trust the founder based on that person's reputation. In most cases, investors will trust what they see and that means results. They will want to see bank statements, accounting reports, and sales...