The Blog
7 Steps to Making the Perfect Hire
What is the best way to recruit employees? 7 STEPS TO MAKING THE PERFECT HIRE Determine who you need to hire (critical positions that need to be filled) Create job descriptions for each job as well as salary packages Post these positions on job boards/online Review...
3 MUST of a High Performing Entrepreneurial Mindset
What are two most important qualities of an entrepreneur’s mindset? Successful people and high-level entrepreneurs have the same mindset. They begin with a goal (clearly defined objective) that they are consumed with achieving. This is a driven mindset that allows...
Creating a Unique Selling Proposition
How do you create a unique selling point? This is also normally called your Unique Selling Proposition which is why will customers buy from your company over your competition. What is unique that will set you apart from your competition? Ask what will your company...
Business Strategy
Does every business need to have a strategy? A strategy by definition is a plan of action. Your business strategy is the plan you create to launch your business if you are in the startup phase or to grow your business if your company is up and running. You should...
What Makes a Brand Unique
What makes a brand unique? Being unique is important but your brand also needs to authentic and something you can deliver on. A great question to ask when establishing a brand is, "What one quality or promise that if I could deliver on customers would chase us down...
A Business Plan for a Bar
How do I write a business plan for a bar? A business for a bar is the same business plan needed to start Google. I actually have a book coming out April 1 called World’s Greatest Business Plan. Let me give you some key components. 6 Quick things to consider in your...
The Golden Rule of Sales
What is the first and most important rule of selling? GOLDEN RULE OF SALES The first rule is “people don’t like to be sold they like to buy”. Provide a reason that your customers/ clients/ prospects should buy what you are selling.
Brand Knowledge
What are the two components of brand knowledge? I am not sure what brand knowledge means to be honest. I have never heard that term. However, a brand is an image, reputation, or symbol you create for your company that normally will reflect what your customers are...
Bringing Something to a Partnership
How do I find a business partner with a 50% partnership? All business partnerships should be based on each partner bringing something of value to the partnership. Basically without this person, the startup would not be possible. So first ask why you want or need this...
Cultivating a Brand Image
How do companies cultivate a brand image such that they can sell lesser products for more money and beat out competitors? A brand is an image and reputation your product/ service has or is seeking to create. Your brand needs to reflect an image customers find value or...
Taking Out a Loan to Grow a Business
Should you take out a loan to grow a business? Yes if in fact, you are very confident. it will grow your business and provide a turn on your loan. For example, if I borrow $100k I need to have my company either increase profit $25–$30k per years allowing me to pay off...
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