The Blog
How Big Businesses Eliminate Competition
What strategies enabled big businesses to eliminate competition? The “Pac Man” Strategy is commonly used by large companies where they buy small companies that they believe at a later date with their current growth trajectory could be a formidable player in their...
The Sales Process
What are the 7 steps in the sales process? Sales Process Create a marketing plan to attract your target customer (those most likely to buy what you are selling). Begin attracting customers so YOU CAN SELL TO THEM. Even if your company gives you leads you want to...
Your Professional Brand Statement
What is your professional brand statement? A brand is a unique image, reputation, logo that you have claimed for yourself or your company. Your brand position or statement is what your brand will be or stand for. Volvo’s brand position/statement is safety. BMW is the...
Find What Customers Want Most From Your Company
What type of strategy is growing the business from existing customers? This would be your marketing strategy (attracting and selling to new customers). Try asking one question every day you are in business: What do my customers most want from our company (for that...
3 Ways to Turn Ideas Into Profit
I often have "business ideas" that I start then forget all about and go on to the next one. I'm 21 and have been doing this for a good portion of my life. Is this a bad trait? Ideas without action are worthless. I once had a boss who said "Don’t bring me a problem...
Ask This Before You Start a Partnership
What do I need to know to build a good business partnership? ASK THIS BEFORE YOU START A PARTNERSHIP Why you want/need this person as a partner in the first place? This is critical because you will be sharing profit so they need to bring value to the partnership....
Buying a Coffee Franchise
Is it advisable to start a coffee shop by buying a franchise? The only reason you should buy a franchise is if you need a proven business model. Do you have any experience in this type of business? If so you can probably avoid the upfront fee and ongoing fees to just...
The 5 Rules of Creating a Successful Online Business
What is the best way to build a business online? All businesses that succeed whether online, retail, etc. all have to follow the rules of business: 5 RULES OF CREATING A SUCCESSFUL ONLINE BUSINESS Do you have a product/ service the marketplace view as valuable? Are...
Customer Value vs. Customer Satifaction
What is customer value and customer satisfaction? Customer value is what are you offering your customers that they perceive as valuable. You should not only offer a product or service a value proposition as to why they should choose your business over your...
How to Create Value Before You Ask for That Big Raise
How do you display your value to a company? HOW TO CREATE VALUE BEFORE YOU ASK FOR THAT BIG RAISE First, you need to find out what your company values? What does your supervisor consider important? Ask them! Take them to lunch or during a job review and ask “What one...
Find a Domain to Match Your Brand First
Is “My computer” a brandable brand name for my computer shop? My strong suspicion is that name is not available in that you cannot get the domain for it. Remember before you brand a name do a domain name search, trademark search, and or local/state incorporation...
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