The Blog
5 Death Moves Startup Founders Make
What are some common mistakes first time founders make? 5 DEATH MOVES STARTUP FOUNDER MAKE They fall in love with their idea and don’t test it or open it up to criticism from people who can help improve the idea or poke holes in it. They don’t have a marketing plan...
Presenting to Venture Capitalists
How do you present a business plan to a venture capitalist? If you have ever watched Shark Tank that will give you a pretty good idea. Most venture capital groups/ investors have a short attention span and normally like your idea in minutes not hours. 6 Questions...
Delight Your Customers
Why is delighting a customer in the business? When you delight a customer, you have someone who will not only continue to buy from you but will be an evangelist for your product/ services and company. Do one thing every day and your business cannot fail- continue to...
The Effects of Poor Customer Service
How does a poor customer service affect how a customer sees a company? Customer service will determine how a customer views you long term and whether they continue to buy from you. You can sell any product but can you service the customer and deal with problems/...
The Right Idea at the Right Price
Is there an idea that you have that if the right opportunity came along you could sell your idea for a massive fortune? All ideas are for sale at the right price as I don’t have time to take action on every idea.
Determining Customer Value
How much is a customer list worth? Customer Value is determined by: How large is your customer base/ list? How much do they spend? How often do they buy? Are there new/ products or services this target customer would also be interested in? What is the lifetime value...
How to Create a Successful Brand.
How do you create a brand? How to Create a Successful Brand First, understand what a brand is. It is your perceived reputation and image from others. You create a brand by promoting this image/ reputation to those who you want to buy/ follow you. Ask what one or 2...
The Biggest Challenge Every Business Faces
What is the biggest challenge when starting your online business? Solving the biggest challenge every business faces: Whether your business is an online or traditional brick and mortar, the biggest challenge all businesses have is attracting target customers in...
How to Choose the Perfect Business Name
How do you find the perfect name for your company that is both professional, catchy and easily branded? HOW TO CHOOSE THE PERFECT BUSINESS NAME First, it’s what you don’t want to do that will allow you to choose the perfect name: Don’t choose a name that limits you...
The Needs of the Customer
What are customer needs? Don’t assume you know this answer. Ask your potential or present customers what they want and need? Ask what the perfect buying experience would look like to them. What problems can your business solve for them? Create a feedback loop with...
A Basic Value Proposition
What will be your value proposition to the customer? Your value proposition is why will customers buy from you over your competition. What value are you providing that would make customers choose your company? Survey your customers on what they want from a...
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