The Blog
Forecasting User Growth Before Having Users
Business Plans: What is the best way to forecast user growth for a company that doesn't have users yet? Sadly it is completely speculative that is why you want to beta test your marketing and sales to get an idea of how it will do when you go full...
Creating Satisfied Customers
From day one in business, you set up a system (surveys, etc.) that allows your customers to share feedback with you.
The 3 Focuses of Great Marketing
The big mistake small business makes that keeps them small is they do not expand their customer base. They tend to become a word of mouth business which is a huge mistake.
6 Business Fundamentals for Success
Sell a product/service that the marketplace wants.
Your company has a competitive advantage that is formidable.
3 Reasons Most People Choose Entrepreneurship
They want to have no limits financially.
They want schedule flexibility.
They want to be there own boss.
What You Need to Know Before Going to Investors
You want to be able to show that your product/ service works and has a market wanting it.
How to Develop a Customer Retention Strategy
Give your customers a reason/ benefit to continue doing business with you. (Discounts, educations, more services, etc.)
Franchises vs. Own Brand
Franchises have a proven successful business model. This removes a great deal of risk from the startup phase. That is the entire premise/ attractive part of a franchise.
The Sales Process in 6 Steps
Have a product you personally believe in so you can sell it with confidence.
Advice for Starting a Business
Sell a product or service the marketplace wants; not what you think they want. Solve a problem, meet a need, satisfy a want, or desire the marketplace has.
The Importance of Sales Experience
Master your craft reading books on sales and attending seminars/ training/ webinars to be great.
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Hi. I'm Sean Castrina and I'm going to help you build a business you can be proud of.
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