The Blog

Does a business name need to reflect exactly what you are doing? Unless it is an online business that has defied all the rules of business naming such as Google, Bing, Yahoo, Uber, etc it is never a bad idea to have a name easy for a potential customer to know what...

What commonly overlooked expenses need to be taken into consideration when starting your own business? The MOST common STARTUP expenses that are either forgotten or don’t have enough money in the budget for is: 5 AREAS YOU MUST BUDGET FOR IN YOUR STARTUP Ongoing costs...

How do I make my small town restaurant successful? What makes people buy in ANY TOWN and specifically a restaurant which serves multiple needs (gathering place, feeds people and entertains in others as well). Create a setting that is different Create a setting that is...

How does customer acquisition cost (CAC) affect the company valuation? It is all math as the valuation will be based on numerous items from revenue/ profit and lifetime value of customers to your brand value but let's focus on CAC. If you pay $1 for a Customer who...

If a company receives a complaint from its customer saying some product they ordered were missing. In this situation what could be the appropriate ways to deal with the problem? Send the parts that were missing and assume they are telling the truth or send a new...

How do big companies decide which startups that they want to partner with if there are so many startups who want to partners with big companies? They look for future technology and or somewhere this venture will give them a competitive advantage. They buy based on...

How do you deal with a cheap customer? TAKING A CHEAP CUSTOMER AND MAKING THEM A SPENDING CUSTOMER Why are they being cheap? That is what you need to focus on. Are you providing very limited value to them? Have you shown how valuable you have been to them? Has your...

What should I do with my business partner? She hasn't been active on the business for 3 months. She needs to be removed as they no longer have value and clearly no longer have interest in the business. This why I encourage people to put in your partnership agreement...

What makes a good business plan for someone wanting to start a business? 4 Pillars of a Successful Business Plan Why is your product/service going to be wanted by the marketplace? Who is your competition and why will make you so different that customers will buy from...

What is the most valuable asset of any business? 4 MOST VALUABLE ASSETS IN A BUSINESS Your TEAM. Not even a close second. Next is CASH. Your BRAND Followed by MOMENTUM