Does a business name need to reflect exactly what you are doing?

Unless it is an online business that has defied all the rules of business naming such as Google, Bing, Yahoo, Uber, etc it is never a bad idea to have a name easy for a potential customer to know what you do when they hear your name and it makes marketing much easier.

I have a company in my town called Fruit Fix and they fix apple phones, a horrible name and it took me a year to realize they were not a Smoothie Restaurant. Call your company SPEEDY CELL PHONE REPAIRS.