Mastering Customer Service

What makes quality customer service? Create the perfect buying experience from beginning to end. MASTERING CUSTOMER SERVICE Does your product/ service meet the expectations of your customer? Have you made the buying process effortless? Do you provide ongoing...

How to Encourage Someone to Start a Business

What analogy can be used to encourage a person to start a business? What one occupation has the potential to make you a billionaire? What one career if done effectively would let you into the most exclusive group of owners in the world (NFL Franchise Owner)? What one...

The Qualities of a Brand Name

“SHE” is the brand name that I am going to put in my ladies’ textile shop. Is it a good brand name or not? It is way to generic. It needs to have something before or after to reinforce the quality or difference you are trying to promote or brand. It also needs to be...

Advantages to Using a Sub-branding Strategy

What is the main advantage of using a sub-branding strategy? Sub-branding only works well if the main brand is very well known and can bring attention/credibility to the sub-brand. Examples would be Honda with Acura and Toyota with...
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