When and How to Brand

When and How to Brand

Recap: What is a brand? It is a unique brand, sign, symbol or combination of these used to create an image that identifies a product and/or service and differentiates it from its competition.   Quote of the Week: Why brand? In last weeks episode we said that we...

Why You Brand And Don’t Just Advertise

Why You Brand and Don’t Just Advertise Quote of the Week “If your business is not a brand, it is a commodity.” -Donald Trump Commodities versus Brands A commodity is something that is easily obtainable. Examples would be coffee versus Starbucks coffee, a watch versus...