The Blog

What analogy can be used to encourage a person to start a business? What one occupation has the potential to make you a billionaire? What one career if done effectively would let you into the most exclusive group of owners in the world (NFL Franchise Owner)? What one...

“SHE” is the brand name that I am going to put in my ladies’ textile shop. Is it a good brand name or not? It is way to generic. It needs to have something before or after to reinforce the quality or difference you are trying to promote or brand. It also needs to be...

What is the main advantage of using a sub-branding strategy? Sub-branding only works well if the main brand is very well known and can bring attention/credibility to the sub-brand. Examples would be Honda with Acura and Toyota with Lexus.

What are some good examples of partnerships? Most businesses have a partnership for these reasons. WHY TO PARTNER IN BUSINESS? Each partner brings one of these to the business: Time Expertise in a critical area Capital Fills a key role in operations Business...

I want to rebrand and find the best brand name. Can anyone tell me a source for that? REBRANDING 101 You can do this yourself very easily. Ask yourself this question: What one promise, if we could deliver on this, would make our target customer chase us down for our...

How can companies build strong relationships with business customers? 5 Secrets To Build an Unbreakable Relationship with Your Customers. Begin your business with solving a problem, meeting a need, or satisfying a want your target customer has. Do this better than...

How did you achieve success early in life? There are very few overnight successes. Be patient and develop the traits of highly successful people; driven, take initiative, competitive, self-confident, leaders, etc. Develop your area of proficiency; this is what comes...

Can I evaluate my brand name idea for less than $60? Yes do it yourself.  Is your brand name catchy and easy to remember?  Does it stick in the mind of the audience? Does it promote what your target customer wants most from this product?

What should you do when a customer raises objections during a sales call? Listen fully and then answer them calmly. If you do not have the answer at that time tell them you will get the answer and provide it quickly. Questions that are effectively answered lead to the...

When selling a small business, how do you verify sales and expenses? Your books that I hope have been kept by you or your accountant that match up with the company and personal tax returns.