How Do You Evaluate Ideas as an Entrepreneur?

As an entrepreneur, how do you evaluate ideas? Is it an analytical, repeatable process? How much of it is based on your own personal feel or intuition? All my ideas sound great in my head, so they need to be tested. Intuition is great but putting the idea through the...

How Do I Decide Where to Sell My Products as a Startup?

Sell your products where there are the most likely buyers. Go through this simple 4-question process, normally as a part of your initial business plan. 4 QUESTIONS TO ASK TO DETERMINE WHERE TO SELL YOUR PRODUCT Where does your competition sell their products? Where...

How Can You Tell When a CEO Believes in the Mission?

A CEO believes in the company’s mission if they founded the company and created the mission in the first place. Is the mission of the company visible anywhere? Does the leader share the mission when the opportunity presents itself? Does the culture of the company know...
Should I Build my Startup or Get a Corporate Job?

Should I Build my Startup or Get a Corporate Job?

Ask YOURSELF these 4 questions BEFORE you decide to leave or enter a corporate job verses starting a business: What do you want to do for the rest of your life? Do you want to build another persons business or your own? Do you want to help get someone else rich or...

How do I Come up With a Mission Statement?

Your mission statement is important to you and your staff, not so much to your customers. Your mission statement answers the questions, “Why are you in business?” and “What is your company setting out to accomplish?” It should motivate you and...

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