6 Business Fundamentals for Success

What are the fundamental elements of a successful business? 6 BUSINESS FUNDAMENTALS FOR SUCCESS Sell a product/service that the marketplace wants. Your company has a competitive advantage that is formidable. You have a marketing message that resonates with your target...

What You Need to Know Before Going to Investors

What are some good first steps to get a startup going way before courting any investors? If at all possible you want to get “proof of concept” before going to investors. You want to be able to show that your product/ service works and has a market wanting it. You want...

How to Develop a Customer Retention Strategy

How do you develop a customer retention strategy? HOW TO DEVELOP A CUSTOMER RETENTION STRATEGY Give your customers a reason/ benefit to continue doing business with you. (Discounts, educations, more services, etc.) Develop autopay and memberships which naturally force...

Franchises vs. Own Brand

What are the benefits of taking a franchise over starting your own brand? Franchises have a proven successful business model. This removes a great deal of risk from the startup phase. That is the entire premise/ attractive part of a franchise. Someone develops a model...

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