A Memorable Brand Name

What is the important of having a memorable brand name? If your brand name is easy to remember and you market it well, people identify it effortlessly with a certain product/service. This is a huge advantage. A big mistake new entrepreneurs make is having a name that...

Creating an Effective Brand

What is good, purchasing a brand name or creating one on our own? You create an effective brand when you identify what your target customers want from what you sell. If they want quality then your brand name, tagline, and image needs to reflect quality. If you are...

Evaluate Your Branding

Why should I evaluate my brand name idea? Branding needs to have synergy between your company name, tagline, and image/reputation you are trying to build and convey to your target audience. If you are trying to portray quality and appealing to high-end customers a...

How to Reduce Small Business Risk

What are some tips to reduce risk for small businesses? HOW TO REDUCE SMALL BUSINESS RISK I make the assumption we are talking about the risk of going out of business normally with a startup and losing our investment capital. So with that said how do we reduce the...

Positioning Your Brand

What are the advantages of brand positioning? First let’s define Brand Positioning; You are trying to create an impression in the mind of your customer. Your goal is to create a strategy through your marketing that accomplishes this. When they think of safety in cars...

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