Business Strategy

Does every business need to have a strategy? A strategy by definition is a plan of action. Your business strategy is the plan you create to launch your business if you are in the startup phase or to grow your business if your company is up and running. You should...

What Makes a Brand Unique

What makes a brand unique? Being unique is important but your brand also needs to authentic and something you can deliver on. A great question to ask when establishing a brand is, “What one quality or promise that if I could deliver on customers would chase us...

A Business Plan for a Bar

How do I write a business plan for a bar? A business for a bar is the same business plan needed to start Google. I actually have a book coming out April 1 called World’s Greatest Business Plan. Let me give you some key components. 6 Quick things to consider in your...

The Golden Rule of Sales

What is the first and most important rule of selling? GOLDEN RULE OF SALES The first rule is “people don’t like to be sold they like to buy”. Provide a reason that your customers/ clients/ prospects should buy what you are...

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