Famous Brands and Quality

Do you think that all famous brands are of high quality? No, because some brands don’t claim to be of high quality. They brand low pricing. For example, McDonald’s is not known for high-quality food but is known for low priced, consistent food, served fast. They...

YOU Build a Brand

Why is it so confusing when selecting a brand name? You don’t normally brand a name. A brand is what identifies and distinguisher your company, service, or product from your competition. The brand comes from how cattle ranchers branded the livestock so if the cattle...

Creating a Tagline to Supplement Your Brand

What is the best option when my brand name does not satisfy the brand name qualities? You can create a tagline that promotes the brand position and leave the name what it is or change the name. The marketing more than the name creates the...

Using Generic Words for Brand Names

Why is it told that the brand names with generic words need a huge expenditure on marketing? An established/recognized brand allows customers to be able to identify this certain brand over another’s. The example would be why you know what Coke looks like next to a...

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