How to pick a WINNING BRAND NAME

Can I get full guidance about how to select a brandable brand name for a startup? How to pick a WINNING BRAND NAME. Do you want your brand name to be centered around a product, company name or quality your target customer values? All 3 work. Examples: Nike builds the...

The Importance of a Product Name

Why is the product name important? Your product name should be catchy, easily remembered, or associated effortlessly with your product category. Example: Dustbuster was a great name for a portable vacuum. What is more important is your commitment to marketing your...

Branding Made Simple

Is “Alright” a brandable brand name for a start-up? Any name can be a great name for a brand if you BUILD THE BRAND. Was Kleenex a great name for a pocket-size disposable tissue? Only after years of advertising the name and brand position (you don’t need a...

Know the How to Run the Business Before Starting

What is/are the most basic fundamentals that one needs to know when entering a new line of business before starting? How to run the actual business they are starting. From top to bottom how will this business operate successfully? You must be able to answer and make...

Create Your Dream Job

Should a dream job be created or found? You can find your dream job either way. You can just get a job you love or train/get formal education that allows you to do something you have always wanted to do. You may also be someone who wants to run the operation, control...

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