When It’s Ok to Ignore a Customer

When is a business person justified to ignore a customer? ONLY after every attempt has been made to satisfy a reasonable demand. NOT every customer is right but you should make every attempt to satisfy their request without endless time or cost to provide this. Some...

The Writer’s Brand

What do you think a writer’s brand is? What the reading audience says their brand is. The author can try to build a brand by writing books in a certain genre that becomes familiar to those who prefer that genre. Most writers try to write a book in an area that...

How Do Brands Earn Your Business?

How do brands earn your business? They get you to fall in love with their product/service and or company by exceeding your expectations. Once you experience their product/ service or company you are a raving fan. It may start with great marketing to make you aware of...

How Much Does a Brandable Name Cost for a Startup?

How much does it cost to find a brandable brand name for a startup? Create your own brand. Every brand you can probably think of was created by just doing business well. They have a great product or service or company for that matter and endlessly promoted it and...

The Importance of Good Service

How important is a good service to develop brand loyalty? Your target customer needs to love your company to endorse your brand so yes great service is critical to the success of a brand.

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