How to Know Your Brand Name is Right

I don’t have money to hire a brand name consultant to check the brand name idea of mine. Is there another profitable way to do it? HOW TO KNOW YOUr BRAND NAME IS RIGHT Is it catchy, easy to remember, and reflect a quality, promise or image your company can fulfill?...

Changing a Brand Name

Is it good to change the brand name of a shop after a period of two years? Your brand position is like a marriage; good or bad you stay in it unless it just no longer represents your current brand. Brand positioning is not like an advertising campaign. It is normally...

Being a “Solopreneur”

How can I build my own startup without hiring a single person? It is being a “solopreneur” and usually means you are a contractor doing freelance work or being your own tech (electrician or plumbing). It is a hard way to get wealthy but not a bad way to...

Branding Lessons From Tiger King

What does Tiger King teach us about BRANDING? I am not endorsing anything about the show but it has some pillars of what it takes to build a brand. Compelling/ charismatic leader (Joe Exotic) Social Media following * Attracts an emotional response Recognizable Image...

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