Blue Ocean vs. Red Ocean Strategy.

Which is better for starting a business: blue ocean or red ocean strategy? Blue Ocean in most cases because there is the assumption you have a wide-open ocean with no competition where Red Ocean is shark-infested waters with blood from all the attacks. If you can bee...

Measuring a Brand’s Power

How is brand power measured? A brand’s power is measured in how recognizable it is and how much target customers identify this brand with something they want. Some examples are as follows When you think of a classy watch you think of Rolex. When you think of...

Test Your Idea Before Moving Forward

If you were advising first time entrepreneurs, what is your best advice on what to avoid and why they should avoid it? Don’t fall so in love with your business idea that you don’t open it up to criticism or testing. What new entrepreneurs tend to do is think their...

Create a Company that Solves a Problem

As an entrepreneur, how will your customers even know that your solution exists? You create a company that solves a problem and you market your solution. Let me give an example: Tommy John believed they had the solution to more comfortable underwear that would never...

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