Time-Wasting Customers

How can you get rid of a time wasting customer from your shop without being rude? Politely ask if they need help with anything specific and once you have addressed that move on to something else.

Evaluating a Brand Name for Free

What are the advantages and disadvantages of evaluating a brand name idea for free? My experience is free is always worth what you paid- NOTHING. Just remember a brand name is what you make of it through marketing and time commitment, not the name...

2 Secrets to Selling Over the Phone

How do you pitch a customer over the phone? 2 SECRETS TO SELLING OVER THE PHONE First, get their attention with a catchy proposition that creates pain or solves a problem or meets a need/want. You have 6–8 seconds to accomplish this. Be clear and concise with what you...

Evaluating a Brand Name

How can I evaluate my brand name idea for a food corner? A brand name is what you make of it. A name helps but it is like a small fire. It is all the logs you throw on top of it (marketing and time) that create an effective brand name. Amazon, Microsoft all sound good...

Impacting Customer’s Lives Leads to Profit

Should a business focus on profits or focus on the impact it makes on customers’ lives? One answers the other. If you have a product or service that improves/ impacts someone’s life, and you can market this correctly, the money should be the easy part....

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