Postioning Your Brand Too Broadly

How do I find out whether I positioned myself too broadly with my brand? You have positioned yourself too broadly if your brand is very generic and does not promote what differentiates you or your company/product from your competition. This also applies to personal...

Using a Personal Name for a Brand

Why is it not recommended to use personal names when naming a brand? I would disagree with the premise “it is not good to use a personal name”, citing these examples: George Foreman Grill, McDonald’s, Disney, Tommy John, Smithfield, etc. What is more...

The Secret to Satisfying Upset Customers

Who is an upset customer? SECRET TO SATISFYING UPSET CUSTOMERS You will know upset customers when you meet one. How to handle irate/upset customers. MOST IMPORTANTLY shut up and listen without interruption to their complaint. DO NOT BE DEFENSIVE After listening to...

How to Raise Your Prices

How do you tell clients you’re raising your rates? HOW TO RAISE YOUR PRICES You share openly why you need to raise the price. We have not raised prices in so many years.  Our costs have gone up To maintain the talented staff we have we needed to raise prices....

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