May 23, 2020 | Articles, Sean Answers
What is the greatest business secret in the world? THE GREATEST SECRET THAT ALL SUCCESSFUL ENTREPRENEURS KNOW First, find out what the market wants BEFORE you start a business. Too many startup founders create a product or offer a service assuming people want it and...
May 23, 2020 | Articles, Sean Answers
What is the first step of the buyer decision process? Customer buy for one of 3 reasons: They need something- groceries, a car, etc They have a problem you solve. (Seeping better, lose weight, etc.) You fulfill a want/ desire (prestige, status,...
May 23, 2020 | Articles, Sean Answers
Is 50 pages too long for a marketing plan? See my free book on my website Worlds Greatest Business Plan at Sean Castrina | Author, Speaker, Entrepreneur It will help you out but in short, a business plan only needs to answer between 7 and 25 key questions so the...
May 23, 2020 | Articles, Sean Answers
Can advertising make a business be successful? Nearly every great business advertises and the very few who say they don’t actually do but use PR to tell the marketplace they exist. In 25 years of business and tracking every customer who has sought out our companies, I...
May 23, 2020 | Articles, Sean Answers
What is your one single advice for technology entrepreneurs offering services who want to add products to their offering? Don’t forget your core business? What does your customer want and expect from you? Stay in this lane only offering complementary products and...
