Jun 15, 2020 | Articles, Sean Answers
What is a brand personality with an example? You can create a brand that reflects a certain personality as Rolex promotes the stoic performer, not some wild successful athlete as they have an idea personality they tend to promote. Disney promotes a family-friendly...
Jun 15, 2020 | Articles, Sean Answers
Is anything more important than customer satisfaction in marketing? How you are going to attract customers in the first place is the most important part of marketing. If you can’t attract customers you won’t have any to...
Jun 15, 2020 | Articles, Sean Answers
Why do most city branding campaigns fail? Very few cities are strong enough to brand. To brand a city it has to have a unique quality that draws people to it for starters. A commitment to branding a city takes decades so one mayor can start the campaign and then the...
Jun 14, 2020 | Articles, Sean Answers
Why team building is essential in startup business? You can’t do everything yourself. As Steve Jobs said, “Great things in business are never done by one person, they’re done by a team of people.”
Jun 14, 2020 | Articles, Sean Answers
Do you think that companies need competitive people to succeed? Most highly successful entrepreneurs are quite competitive such as Steve Jobs and Bill Gates.
