The Ideal Marketing Budget

What is the ideal marketing budget for a startup company and a large company? I try to budget 5% of all profit at a minimum to marketing. In a startup, you would use more to get a quick response and create brand awareness. I tell small business owners at the very...

Small Business Innovation

What does innovation mean for a small business owner? Innovation is important for any size business as it is the adapting and adjusting needed to keep your offering current with your customers. If your offering is out of date and no longer meets the needs of your...

Market to Your Target Audience

How do you make your marketing more inclusive? The key to great marketing is not being inclusive it is the opposite in that you want to market to a select audience which is your target audience, those most likely to buy what you are...

The Importance of Prioritizing Marketing

How do you prioritize marketing? Failure to market will put you out of business faster than anything you can do. If you do not attract and sell to your target customer which is marketing you will have no revenue to stay in...

Marketing in the Digital Space

What are best ways of digital marketing? The only difference between digital marketing and traditional marketing is the vehicle being used. In digital, you are using online ads as opposed to radio, TV, etc. The formula however is still the same in how you market to...

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