How to Choose a Brand Name

How can I find a suitable name for my startup project/brand? A name BECOMES A BRAND does not start as a brand. At some early on Coke was just a drink and McDonald’s was just a burger joint it has been the cumulative effort of promoting the brand for the last 50...

When School is NOT Necessary

Do you think school is a necessity if your passion is outside traditional means? WHEN SCHOOL IS NOT NECESSARY You have a business idea and timing and this means speed to market is critical. You are consumed by this idea (for more than a month) and it is all you think...

The 5 Elements of a Great Brand Identity

What are the elements of a brand identity? The 5 Elements of a Great Brand Identity FYI- Brand identities the visual component of your brand. What a customer can see. Logo Color Scheme Font for your name Tagline Graphics consistently used in association with your...

Creating an Online Business Plan

How do I prepare an online business plan? What are some examples? I am the author of the World’s Greatest Business Plan as well as a bestselling author of multiple business books. I am giving away my online digital version of the World’s Greatest Business...

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