Jul 9, 2020 | Articles, Sean Answers
What is the meaning of “initial customers”? It would be your first batch of customers. When you start a business there is the first group to buy from you. This can period can be defined by you as your first week or month in business. This is the group you want to do...
Jul 9, 2020 | Articles, Sean Answers
What are the benefits for big companies to change their logo from time to time? TOO CHANGE OR NOT TO CHANGE (BRAND), THAT IS THE QUESTION Very rarely do companies change logos and or brands but sometimes the image/slogan can become outdated, culturally offensive, etc....
Jul 9, 2020 | Articles, Sean Answers
What steps would one take to establish a brand, legally? Choose your brand name and or tagline with the logo if needed then file for a trademark on all of them. It is not hard but necessary.
Jul 9, 2020 | Articles, Sean Answers
Which company has the most complex business model? Well if SpaceX can get someone on the Moon or Mars they may get my vote but FedEx and UPS have always fascinated me on what it takes to launch and scale a business of this magnitude. They had to create world-class...
Jul 9, 2020 | Articles, Sean Answers
Can you trademark a business name that already exists and is in a related category? NO that is the whole purpose of trademarking – protecting an exiting name, tagline, logo. etc.
