Jul 9, 2020 | Articles, Sean Answers
How can a business owner determine if they need to reorganize the business structure versus close the business? Reorganize comes one step before bankruptcy so you would try to reorganize if you had any confidence you could fix the problem that has put you in the...
Jul 9, 2020 | Articles, Sean Answers
How much should a small business have in the bank? It is a good idea to set an initial goal of 2 weeks of operating expenses then continue to systematically expand your reserves to a set percentage of all money that comes...
Jul 9, 2020 | Articles, Sean Answers
How do I test different brand names and slogans for free? Create an online survey that you beta test or just send them out to your friends to get their feedback. I have created many slogan/taglines over the years and have never paid anyone to give me their feedback....
Jul 9, 2020 | Articles, Sean Answers
How do I use customer satisfaction index calculation? CUSTOMER SATISFACTION- THE ONLY 2 QUESTIONS THAT MATTER Would you buy our product/service again? Would you recommend our product or service to a friend or family member? You can follow up with many other questions...
Jul 9, 2020 | Articles, Sean Answers
What makes a brand unique? HOW TO SUCCESSFUL DIFFERENTIATE YOUR BRAND FROM YOUR COMPETITION You differentiate your brand by choosing a branding position that is unique from your competition. Ask yourself this one question “What one promise can we make and deliver on...