Starting a Small Business with Low Manpower

Which small business can I start with low manpower? Online business and or solopreneur business would be the most obvious start to low manpower business. But with virtual assistance and freelancers, you can streamline labor costs much easier today than ever...

The Best Business Books

What is the best business book? The Jim Collins series of Good to Great How The Mighty Have Fallen Great by Choice and for a startup founder “The 8 Unbreakable Rules for Business Startup...

How to Discover Your Career Path

What is the first step in the career planning process? HOW TO DISCOVER YOUR CAREER PATH First, what are passionate about doing? What would you do for free if you could afford to? What are you talented at naturally? What can you make a living doing considering the...

Valuing Customers vs. Employees

Is it more important to value customers or employees? If you do not value both and I would argue equally you will have a hard time creating a truly great company. You will either have customers who don’t like your service and or a culture that is toxic which in turn...

Alternate Spellings Can Create Compelling Brand Names

Why is the brand name “Krispy Kreme” spelled using ‘k’s if it’s already alliterative when spelled correctly? When creating a brand it is common to use alternate spelling and using different letters in the place of what would be common. The goal is to catch your...

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