3 Promotional Mistakes

How can retailers improve promotion effectiveness? 3 PROMOTIONAL MISTAKES Is it targeting your Ideal customer? Does it give a reason to respond/ buy today? (urgency or scarcity) Does it have a compelling...

My Business Success Secret in ONE Paragraph

What is the secret behind a successful business? My Business Success Secret in ONE Paragraph Having a value proposition (why customers should buy from you over your competition) that you can deliver on that is so strong that customers chase you down for your business....

The Importance of Providing Good Customer Care

What is the importance of providing good customer care? It could be argued that NOTHING is more important than great customer service because without it you lose out on what I have determined over 25 years in business would 2/3 of all future business. What do I mean?...

Financial Managers for Small Businesses

How does the activities of a financial manager help the present day modern business organizations? I would hope this person would manage all financial matters within a company which could be very valuable. This would be a very part-time position within a small...

Where to Put Your Startup Money

What is the best way to spend money on bringing a new startup to market? WHERE TO PUT YOUR STARTUP MONEY- THE 2 MUSTS Startup founders don’t waste your money on anything other than getting proof of concept and proof of a receptive marketplace (beta testing your...

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