Great Ideas Can Come from Anyone

How do you get buy-in from your team on an idea when you aren’t a manager? Great ideas can come from anyone and every great leader knows that. It is often how you present your idea that makes your audience want to listen to it. I have learned to plant an idea...

Examples of Brand Equity

What are examples of brand equity? Brand equity according to Investopedia refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. BRAND EQUITY IS THE GOAL FOR EVERY COMPANY When a company has...

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