3 Keys to Building a Strong Brand

3 KEYS TO BUILDING A STRONG BRAND

1 Start with choosing the right brand position

• What will make your company, product, or service different and stand out from your competition?
• What one promise, if you could make AND DELIVER ON, would make your customers chase you down for your business? (Examples: Dominos built their brand for 20 years on Hot PIzza in 30 Minutes or Less, FedEx- When it absolutely has to be their overnight, BMW- The Ultimate Driving Machine)

2 Put a ring on this branding position

• This is a long term commitment you make when you are branding anything so you need to think 10 years or more.

3 Don’t stop watering it.

• Commit to marketing it through creating a tagline, commercials, detail ads, etc.
• You planted it (decided on your brand) then you married it (committed yourself to it) now tell everyone, every day all about it.