How do you determine a company’s competitive advantage?
START with understanding who your competition is! You build a battle plan based on your opponent’s strengths and weaknesses as well your own.
4 Questions to ask in creating an UNSTOPPABLE competitive advantage
- What does your competition do well?
- What is an obvious weakness your competition has?
- What does your competition fail to offer that you could offer that your target customer would want?
- Have you asked your target customer what they want that is not being offered?
