How can we make advertising more effective?
I would encourage you to have advertising that has a purpose. What are you hoping to achieve with your advertising?
4 WAYS TO IMPROVE THE EFFECTIVENESS OF YOUR ADVERTISING
- Promoting an event” (sale, grand opening, product launch)
- Building your brand?
- Attracting new customers? (Share what makes your company/ product/ services) different than your competition.)
- Build goodwill (share philanthropic efforts as well as testimonies about how people feel about doing business with your company.)
