Which one comes first, a marketing plan or a strategy?
Strategy always comes before action. Think for second with me when you shoot a gun you first establish a target, you don’t just randomly shoot.
5 TIPS TO ESTABLISHING AN EFFECTIVE MARKETING PLAN
Let’s first think of the plan more like a campaign as it should have a defined goal and time period to execute. No battle should last forever.
- First, what are your goals for your marketing? Is it a launch, growth campaign, branding, promote a sale, etc.?
- What is your measurable goal? (Add 5,000 new online customers this quarter)
- How long will this marketing campaign last?
- What is your budget?
- Who will oversee the marketing campaign?
