Begin with WHY you are advertising: STARTUP CAMPAIGN

6 KEYS TO A SUCCESSFUL BUSINESS MARKETING LAUNCH

  1. You want to tell people you are now or soon open for business.
  2. Pick a vehicle that your target customer is likely to hear or see your advertising.
  3. You want to tell them why you are different than your competition.
  4. You want to weave a story in there so they cheer for your success. (locally owned, military veteran, how you solved a problem, etc.)
  5. Pick a vehicle (radio, digital, TV, etc.) that your target customer is likely to hear or see your advertising.
  6. Give them a reason to buy from you today or the day you open. Give a strong call to action (sale, buy one get one 1/2 price, etc.)

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