7 STEPS TO CREATE THE PERFECT SALES PLAN

  1. Identify your target customer- (who is most likely to buy what you are selling?)
  2. What advertising vehicles will reach your target customer?
  3. What message do you need to tell your target customer that will make them buy from you? (What are your competitive advantages?)
  4. What skepticism do you need to overcome and how can you best do this? (Example: warrantees, customer testimonials, etc.)
  5. How can you make buying easier and faster for your customers? (Example: Amazon one click)
  6. WHO do you have selling your products or service and are they trained professionals?
  7. Create urgency by offering time constraints for discounts and or payment plans and low-interest financing.

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